SARAS Aajeevika store - One District One Product (ODOP)

• In order to promote the indigenous crafts and artisans of India the One District One Product (ODOP) program has collaborated with the Ministry of Rural Development.

• Under this strategic collaboration, the ODOP wall was inaugurated at SARAS Aajeevika store. Product tagging, story cards etc. are included in this.

• These additions aim to guide consumers and enthusiasts towards emporiums, thereby boosting sales and magnifying the visibility of India's exceptional products.