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SARAS Aajeevika store - One District One Product (ODOP)


  • In order to promote the indigenous crafts and artisans of India the One District One Product (ODOP) program has collaborated with the Ministry of Rural Development.

  • Under this strategic collaboration, the ODOP wall was inaugurated at SARAS Aajeevika store. Product tagging, story cards etc. are included in this.

  • These additions aim to guide consumers and enthusiasts towards emporiums, thereby boosting sales and magnifying the visibility of India's exceptional products.


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