In order to promote the indigenous crafts and artisans of India the One District One Product (ODOP) program has collaborated with the Ministry of Rural Development.
Under this strategic collaboration, the ODOP wall was inaugurated at SARAS Aajeevika store. Product tagging, story cards etc. are included in this.
These additions aim to guide consumers and enthusiasts towards emporiums, thereby boosting sales and magnifying the visibility of India's exceptional products.
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